01
Understand the business
I start with the product, target audience, competitors, sales process and current marketing performance.
Darina Rumiantseva
Marketing Specialist / Digital Marketing Manager
I help businesses turn marketing into a structured growth system — from strategy and content to paid acquisition, analytics and execution.
Dubai-based marketer with 3+ years of experience working with businesses across the UAE, Europe, CIS and North America.
Dubai, UAE
English and Russian
Available for in-house and project-based cooperation
02 / APPROACH
What I do as a marketer
My role is to understand the business, the customer and the market, then build and manage the marketing activities around that.
02
Plan the marketing direction
I define priorities, channels, campaigns, content needs and the main points of customer communication.
03
Attract the right audience
I work with paid advertising, search, social media, content, partnerships and other relevant acquisition channels.
04
Support conversion and retention
I look at what happens after the first contact: enquiries, sales process, CRM, follow-up, repeat purchases and LTV.
05
Measure and improve
I track performance, compare channels, analyse results and adjust activities based on data.
For me, marketing is the full process: understanding the business, attracting the right audience, helping convert that audience into customers and keeping those customers engaged.
03 / WORK & INSPIRATION
Selected work
A selection of projects I’ve worked on and examples that reflect the marketing and visual thinking I value.
04 / TOOLKIT
The tools behind
my work
I use these platforms to create content, run campaigns and understand what the results mean for the business.
Tools change. The ability to understand the customer journey and business economics matters more.
01
Create
I develop content ideas, write copy, take photos and film videos. Then I turn that material into posts and Reels, using AI tools where they help.
- Original photo & video
- ChatGPT
- AI image tools
- AI video tools
- Canva
02
Publish
I adapt content for different social platforms and audience touchpoints.
- Threads
- TikTok
- YouTube
03
Promote
I set up paid campaigns to reach relevant audiences and support growth.
- Meta Ads
- Google Ads
- LinkedIn Ads
- TikTok Ads
- ChatGPT Ads
04
Measure
I review performance, user behaviour and reports to understand what works.
- Google Analytics
- Google Tag Manager
- CRM systems
- Lead tracking
05 / HOW I WORK
I make marketing work as one
I take responsibility for the full process and coordinate the people needed to make it happen.
Your business
Goals and priorities
Darina Marketing
The right people
Specialists when needed
Strategy
Production
Content
Advertising
Website
CRM / Sales
Analytics
Ready to create.
I can plan and produce content independently, bringing in specialists whenever an idea calls for it.
- RODE Wireless ProProfessional sound
- Godox VL200 + Raylab RL-SQ120Controlled lighting
- iPhone 18 ProMobile filming
- Tripod & standStable setup
- Own car in DubaiLocation flexibility
For larger productions, I coordinate videographers, photographers, designers, models and developers. Hands-on when needed. Strategic when needed.
06 / EXPERIENCE
Experience across markets and teams
I spent several years working in a marketing environment with different clients, industries and markets.That experience taught me to understand businesses quickly, communicate with founders and teams, coordinate specialists and make decisions based on both marketing data and commercial goals.
FEB 2025 — PRESENT
Digital Marketing Specialist
KRAYT FZCO · Dubai, UAE
MAR 2023 — FEB 2025
Digital Marketing Coordinator
IT-company KRAYT · Russia
07 / CONTACT
Looking for someone who can take ownership of marketing?
I’m open to an in-house marketing role in Dubai and a limited number of long-term business projects.
by Darina Rumiantseva
Services
Section anchor reserved for the next stage of the portfolio.